[vc_row no_margin=”true” padding_top=”0px” padding_bottom=”0px” border=”none”][vc_column width=”1/1″][text_output]You’re working to grow your business. People visit your website, they look around, they are impressed, they pick up the phone and call you. Wonderful. But here is the problem: you don’t know that their website visit DROVE their call. So you don’t know if your website is being effective or not. It makes it hard to assess how much to invest in your web presence over other tools OR whether changes you’ve made are working to drive business.
When you have ecommerce its easier. Someone visits your website, adds a widget to a cart and pays online; we can track that visitor all the way back to how they found your website and the path they took when they got to your site and finally made a purchase.
[blockquote type=”left”]How to track a website lead if the lead calls your phone after visiting your website[/blockquote]
Maybe you are asking, “Say how did you hear about us?” But YOU don’t always answer the phone, the phone answering person does. You could ask them to survey customers a bit and maybe you do this. After a few months you ask the phone answering person(s) “So, how many folks who call us found us on the internet and called from our website?” and you get an answer like “Oh, a few.” or “Lots!” What’s a lot anyway?
Phone call tracking to the rescue
You have options. yes you do. i can help. Here’s how. There’s a FREE way and a PAY way. As with anything you get what you pay for, but free just might be fine for you. In fact, I recommend starting with the free version just to see if you’re getting ANY leads from your website via telephone and to get your feet wet with call tracking.
What is call tracking?
In its most basic form call tracking records information about an incoming phone call. Note that it doesn’t record the call conversation.
How does call tracking work?
Call tracking works by generating new phone numbers on your website per visitor, then directing those numbers back to your business line. Its transparent to the caller and your business, but allows for direct tracking of information.
Not too many details please
Righto, I won’t bog you down with details. Here’s the skinny of what you need to know about call tracking and how to get started.[/text_output][icon_list][icon_list_item type=”paperclip”]It’s important to know that when someone dials a call tracking phone number it redirects to your regular business phone number. You just go about your business as you normally do.[/icon_list_item][icon_list_item type=”paperclip”]If you’re paying for online advertising and you are a service professional you should be using call tracking.[/icon_list_item][icon_list_item type=”paperclip”]Free call tracking is provided by Google Voice and simply tracks that someone did call you.[/icon_list_item][icon_list_item type=”paperclip”]Pay call tracking starts at about $30 per month and do some of that analytics that you get from ecommerce tracking for things like keywords searched, what ad was clicked, or the path taken through your website.[/icon_list_item][/icon_list][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_widget_sidebar sidebar_id=”ups-sidebar-keywords-for-hire”][/vc_column][/vc_row]