[vc_row no_margin=”true” padding_top=”0px” padding_bottom=”0px” border=”none”][vc_column width=”1/1″][text_output]If anyone answers you with a “yes guaranteed” they are being deceptive. No one can guarantee first page results for anything accept your domain name and that has limited value. Or they can guarantee it but its probably very expensive to get it done and therefore completely cost prohibitive and not practical.

The smart-ass answer you’ll get from smart-ass web jerks like me is “for what keyword? It’s actually a legitimate question that needs some explaining. You’ll likely get frustrated with the smart-ass web guy because no explanation will be given. Or, you do get an explanation of how to get your website to be on the first page of Google search results, but it’s so complicated and long-winded, your head spins. If you get the long answer our head should spin; it’s actually quite hard and time consuming. I suggest you leave it to a professional. So let me give some straight talk that is as simple and easy as on you as possible; at least you’ll understand what’s happening when you hire a web Search Engine Optimization professional.

I believe the best way to help you understand is through examples.

Lets start with that jerk’s statement “for what keywords”? Let’s suppose you have a flower shop in Los Angeles. To give you good examples I’ve got to use real companies. I’ve picked Boulevard Florist http://www.boulevardflst.com/. I have no idea if this company has done anything to move themselves up in Google.[/text_output][image type=”thumbnail” float=”left” info=”tooltip” info_place=”top” info_trigger=”hover” src=”3940″ title=”Click to see a large view of this Google Search” lightbox_caption=”I searched for “boulevard florist los angeles”. Of course they’ll come up first.” style=”width: 350px;” link=”true” class=”boulevard-florist”][text_output]Yes, Boulevard Florist is on the first page in search results on Google. I’ll prove it. Click the screen capture to the left. There it is first in Google search results. But wait, what did I search for? Well I searched for “boulevard florist los angeles”. Of course they’ll come up first. Frankly, it should. This kind of search result has limited value to a company. The value is someone already knows and is looking for a company and searches for the company name. They want to call or get the street address or heard about the company some other way, and this search is great for that.

This is where the “for what keywords” question has value. This company and most companies want NEW customers.

Put yourself in the shoes of a customer. The potential new customer isn’t going to search by name of a company; they will search by product or service. The search in our case would be “flower shops”, among others but we’ll just stick to the one search term for now. Let’s try that search.[/text_output][image type=”thumbnail” float=”right” info=”tooltip” info_place=”top” info_trigger=”hover” src=”3942″ title=”Click to see a large view of this Google Search” lightbox_caption=”I searched for “flower shops”. Trust me our test flower shop is nowhere to be found on page one or any of the first ten pages.” style=”width: 200px;” link=”true” class=”flower-shops”][text_output]Well now where is Boulevard Florist? Nowhere. This is hard and no disrespect to them. Google knows I’m in LA and is nice enough to return many LA Florists. Notice along with the LA florists, national brands and advertisers are also being returned in the search results. This is complex. Let’s refine our search. Because we want a local company.[/text_output][clear][image type=”thumbnail” float=”left” info=”tooltip” info_place=”top” info_trigger=”hover” src=”3943″ title=”Click to see a large view of this Google Search” lightbox_caption=”I searched for “flower shops in los angeles”. These poor folks are on page six. This is hard people.” style=”width: 200px;” link=”true” class=”flower-shops-la”][text_output]Let’s search for “flower shops in los angeles” and see what we get. OK, there we are on page six of Google search results. How many of you get to page six when you search on Google? This sucks.[/text_output][clear][image type=”thumbnail” float=”right” info=”tooltip” info_place=”top” info_trigger=”hover” src=”3944″ title=”Click to see a large view of this Google Search” lightbox_caption=”I searched for “wholesale flowers los angeles”. Page one, finally some real results. Good for them.” style=”width: 200px;” link=”true” class=”wholesale-flowers-la”][text_output]On the website Boulevard Florists states they are a wholesaler too and quite prominently. Let’s search for “wholesale flowers los angeles”. BAM there they are on page one of Google search results. Good for them, I hope. They also state a “Retail Division” who is not really placing in Google search results. This is a very competitive keyword space and to do better in Google will take some work.

We have learned that it is very hard to compete for “competitive keywords”. It can be done. But let’s make sure we are stateing on our websites exactly what we want to be represented on Google and your website must answer the terms or keywords that searchers search for. That’s the answer. That’s how you come up first in Google search results.

Want some help with that?[/text_output][text_output][line]

Who’s the guy with the weird glasses on his head?

Hugo Gernsback, inventor, the “father of modern science fiction” and the namesake for the Hugo Award. Yes, that is a full functioning TV set he’s wearing. He invented that. OK Google?[/text_output][lightbox selector=”.boulevard-florist” opacity=”.7″ prev_scale=”0.75″ prev_opacity=”0.75″ next_scale=”0.75″ next_opacity=”0.75″ orientation=”horizontal”][lightbox selector=”.flower-shops” opacity=”.7″ prev_scale=”0.75″ prev_opacity=”0.75″ next_scale=”0.75″ next_opacity=”0.75″ orientation=”horizontal”][lightbox selector=”.flower-shops-la” opacity=”.7″ prev_scale=”0.75″ prev_opacity=”0.75″ next_scale=”0.75″ next_opacity=”0.75″ orientation=”horizontal”][lightbox selector=”.wholesale-flowers-la” opacity=”.7″ prev_scale=”0.75″ prev_opacity=”0.75″ next_scale=”0.75″ next_opacity=”0.75″ orientation=”horizontal”][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_widget_sidebar sidebar_id=”ups-sidebar-keywords-for-hire”][/vc_column][/vc_row]